Wal-Mart SWOT Analysis Essay Example for Free

Wal-Mart SWOT Analysis Essay Wal-Mart has an abundance of strengths which is obvious due to its incredible success. Wal-Mart is the largest employer in the United States and the company is one of the few places left for people to get a decent job without a college education. Wal-Mart also has the second largest net sales in the world. This incredible number of sales is due significantly to Wal-Marts aggressive growth strategy. In 2003 alone they added 425 new stores all over the world. An increase in customer demand for SuperCenters encouraged the company to add 4,000 more. Overall they added 48 million square feet of retail space (Wal-Mart Company Profile 6). They can also attribute their large amount of sales to the fact that they have stores all over the world. Their truly global presence is apparent in their operation of around 1,350 Wal-Mart Discount Stores, 1,700 SuperCenters, 85 Neighborhood Markets and 550 Sams Clubs in the United States, with numbers continuing to grow†¦and about 1,300 locations in Canada, Mexico, the UK, Germany, Asia and South America (Wal-Mart Company Profile 5). One of Wal-Marts competitive advantages is their remarkable logistics system. They are able to ship merchandise from any of their numerous distribution centers in order to provide the cheapest and most efficient route. They even have their own distribution center for their online orders. The invention of sharing sales data with suppliers through computer programs has allowed Wal-Mart to consistently keep their shelves stocked with popular items. Technology in general is an unbelievable strength that Wal-Mart is able to invest in to improve their company. Having a website has allowed for increased sales all over the world. This not only provides convenience for customers, but with a logistics system like the one Wal-Mart has in place, online orders have become a breeze to fill. Even though Wal-Mart has been criticized for their low wages, they are actually doing a lot of good for lower income people. They can save a family about $1,000 a year with their low prices (Wal-Mart Storm 3). Wal-Mart can beat out many competitors with their aggressive pricing strategy. They have the ability to cut prices on some products, such as toys, by thirty percent in order to stimulate more sales. Wal-Mart has even been able to lure in higher-income customers when they open store in more urban areas. Since  Wal-Mart has become the nations largest food retailer, people from all income levels are shopping there for their necessity items. They have even been working on a more upscale appearance of their stores to attract these customers. The service that Wal-Mart offers to its customers is a great advantage as well. They have a strong image that it is a friendly and helpful place to shop where people are always willing to make your experience a good one. The added incentives are the constant price rollback, as well as the store-within-a-store. A great deal of Wal-Marts success can be attributed to the fact that the company was based on identifying, knowing, and understanding what exactly customers want from a retailer. A few final strengths are linked to the public criticisms that Wal-Mart has been facing. They are paying particular close attention to environmental issues and have vowed to increase use of renewable energy, reduce waste and carry environmentally sensitive products†¦Wal-Mart will soon be selling baby clothes made using organically grown cotton and has plans to improve its truck fleet efficiency by twenty-five percent in the next three years (Two Public Relations 3). Wal-Mart has also recently been pushing for a higher minimum wage, a step that is surprising to many other retailers in the industry. Weaknesses In the eyes of some of the general public, Wal-Mart has weaknesses that affect not only their image, but the lives of other people. Some view Wal-Mart as a retailing giant that has taken over the retail industry. Because of Wal-Marts low prices and well-known name, they have been able to capture the sales of an unbelievable number of consumers, and have therefore made it extremely difficult for small retailers to survive. Ethical shoppers, those who are concerned with the well-being of small retailers, are angry at the monopolizing power Wal-Mart has been able to gain in the past few decades. Most small shops have been forced to close due to lack of sales. Some people refuse to shop at Wal-Mart because of these issues. This poor image that Wal-Mart has in some peoples eyes has taken a toll on its stock price as well. Many environmentalists are concerned with the large scale buildings that are  not sensitive to the environment. These buildings also cause a problem of traffic pollution and congestion which can damage small communities. The employees of Wal-Mart can suffer a great deal as well. Many receive only poverty-level wages and horrible health care benefits. Problems with these healthcare benefits lead to employees applying for public aid, which in turn means that taxpayers are the ones paying for Wal-Mart employees healthcare costs (Wal-Mart Storm 2). Wal-Mart has been accused of discriminating against female employees and violating child labor laws. Because of these criticisms, employee morale has been decreased as well. Wal-Mart sometimes has a disadvantage in the location of their stores. Although Wal-Mart has grown and expanded a great deal into the international market, they still do not have a large part of the European market. They are only present in the UK and their competitors are gaining in the other surrounding countries. Wal-Mart also needs to consider the consequences of placing their stores too close together. Instead of increasing the volume of products per store, they open another one. Wal-Mart has already been facing a problem with a decrease in Saturday store sales. A lack of products, as well as a decrease in the quality of them, may be attributed to this loss of sales. They have also been said to have poor presentation and marketing of products on the floor. Price deflation is a serious dilemma that Wal-Mart and many discount stores are facing as well. They often buy too much of one product and then have to put it on sale or clearance in order to turnover the merchandise. Instead of increasing sales with low priced items, Wal-Mart is actually lowering their profits. Consumers will only buy so much of a particular product, even if it is priced low. Wal-Mart has a tendency to overstock and therefore reduce gross margins when they sell products for reduced prices. Also, after seeing disappointing numbers, Wal-Mart has repeatedly said that their company would have increased earnings in the following quarter. Unfortunately, they have not been able to keep this promise. Wal-Mart has a weakness in that they promise unrealistic earnings, and then do not meet their expectations. This causes their stock to constantly waiver. Even as  the economy is rising, Wal-Marts stock is not necessarily seeing an increase. Finally, Wal-Mart can have problems with their flexibility. Since Wal-Mart sells products across many sectors, such as clothing, food, or stationary, it may not have the flexibility of some of its more focused competitors (SWOT Analysis 1). These competitors have the ability to make changes and improve on a certain product lines when the needs of their customers change. Wal-Mart, however, may have too much merchandise and not be able to focus in on sectors that need to be improved. They also might not have the available information, resources and know-how to make any changes. Opportunities Since Wal-Mart is the largest retailer in the United States, it has a very good opportunity to become the largest retailer in the world. They do not always carry a diverse selection of products, so they could expand stores and merchandise to attract more customers. An area that could especially be increased is their musical products. Wal-Mart does not carry a large quantity or mixture of musical products such as instruments, and these can be high profit items. Their image could be improved if they focused on having certain products, such as CDs and DVDs available on their release dates. Along the same lines, Wal-Mart could diversify their store types. They have been successful with implementing Neighborhood Markets, and have even tried a mall store recently. By focusing on a specific target market in a specific area, Wal-Mart could be the number one retailer for everyone. They already have the available resources to try new store types in new segments. It is also a logical step to increase and expand their current SuperCenters, which are expected to increase sales dramatically in the future. The reason it is expected to drive growth so affectively is SuperCenters are considered extremely high growth stores, more productive than supermarkets and expecting to produce $500 in sales per square foot (Wal-Mart Company Profile 8). Wal-Mart has yet to penetrate to many East and West Coast food markets that occupy the top 50 (food retailing markets) (New Competitors 1). Another great opportunity is to improve on the areas which they have been criticized. Wal-Mart has already announced a new health care plan which would increase benefits to employees. They are very concerned with child labor laws, so they have said that they will pay especially close attention to their overseas suppliers and their labor practices. Also, Wal-Mart has the opportunity to work on improving the environment. They have such a large image that any programs they support have the ability to produce tremendous results. By working on solutions to these concerns they can help improve their image and increase their market share. Wal-Mart is such a major player in the retail industry that its decisions can have an effect on the global economy, the environment and society. They have the ability to slightly decrease the price of inflation because of their low prices. Also, due to their low prices, there is an increase in wages in developing countries. For the United States, wages may be low, but in other places where manufacturing goods is cheaper, wages can actually be considered high. By offering jobs and increasing the wealth in other countries, it is possible for a substantial middle class to exist there and also increase Wal-Mart sales by having stores in those areas (Wal-Mart Storm 4. Continued international expansion is a huge strategic opportunity for Wal-Mart. There is actually more opportunity for growth in developing countries and Asian markets than there is in the United States (Variety Stores 8). Creating alliances and licensing agreements are ways to move into these market segments. Other growth opportunities include the Internet and improved supply chain management through radio-frequency identification (RFID). Threats In order to keep prices low, Wal-Mart has had to cut costs in other areas. This includes squeezing suppliers to offering their products at much lower prices. This has driven competitors to do the same, which is causing profits to plunge downward drastically. A threat to Wal-Marts image is the fact that for the few years after they open up a new store, the wages of  that county fall by three to five percent. Another threat is the rapidly growing chain of Dollar General discount stores. These stores are able to open in smaller areas where there are not enough customers to support Wal-Mart. The deep discount that is offered at Dollar stores competes greatly with Wal-Mart. The economy has a slight effect on Wal-Marts customers. They have an advantage because the do offer cheap products that appeal to people in the time of a recession. However, most of Wal-Marts customers do not directly experience most of the governments attempts to stimulate the economy. Wal-Mart must work very hard to compete in times of uncertainty. Another threat that Wal-Mart faces is brand-name recognition. Although they carry and have increased their assortment of name brand products, most consumers searching for name brand products will not look at Wal-Mart to find them. Wal-Mart lacks a direct sales force to increase sales, whereas smaller retailers are focusing more and more on this aspect therefore increasing their competition. A major threat to Wal-Mart is the areas that they are expanding into may not be easily attainable. It will be difficult for them to gain a good part of the market share of hard-line products such as home improvements. These areas have greater competition and Wal-Mart does not have a clear cost advantage. International expansion may also create slow or rough short-term growth. The international market is predicted to have excellent long-term growth success, but these earnings may not be seen in the near future. Also, Wal-Mart has huge expansion plans that are very public. If these stores do not open on time, or are subject to delays and build issues, then analysts predictions will not be met and share price may suffer (Wal-Mart Company Profile 9). On the contrary, if Wal-Mart successfully meets all of its deadlines, investors may still be hesitant to invest in their company. In the past, when retailers meet their expectations, and the economy is doing well, they tend to under perform. Also, two of Wal-Marts main product lines, apparel and food, are very slow growth sectors, and Wal-Marts dominating position in the industry may make investors believe there is little room for the company to grow. Wal-Marts image has been seriously threatened by the numerous accusations of being bad for the country (Two Public Relations 1). The documentary movies that are being produced could seriously hurt the companys sales, especially since they are being premiered right as the holiday shopping season is starting. The shopping experience some customers have at their store is also a threat to Wal-Mart. Customers are often complaining about the long checkout lines and the insufficient quality of the products that are offered. Once this idea is spread throughout a community, it is difficult to change the publics opinion. Also, RFID could possibly be a threat to Wal-Mart by ruining relationships with suppliers. This system promises to do a great deal for supply-chain management. However, there is always the possibility that technology promises more than it can actually offer. Some manufacturers of low-cost consumer products may not see the advantages of implementing such a system and not want to comply with Wal-Marts mandate for the new system. Recommendations Wal-Mart has been extremely successful in the past, and has a very promising future ahead of them. Unfortunately, there is always a negative side to success. For Wal-Mart, they are faced with opposition from people who are concerned with the little guy. The fact that Wal-Mart has the ability and resources to be such a major competitor in the retail industry scares some people. Small stores in small communities, as well as employees, target Wal-Mart because they know it is a large company with the resources to defend itself. In order to improve its image in the eyes of these people, Wal-Mart may want to address these issues head on. Wal-Mart has already taken giant strides to be seen as a more environmentally friendly organization, as well as to increase the benefits of its employees. They should continue this approach, possibly even more publicly than other retailers in the industry. Wal-Mart could even start a campaign to help the little guy. Since they have such a global impact, any issue they raise will undeniably get a great deal of attention. In a campaign of this sort, Wal-Mart could focus on promoting the  other small specialty stores in their community. They could help advertise for local shops that do not sell competing products, but complimentary ones. Instead of taking sales away from themselves, Wal-Mart could change their image to one of a company that cares about the community. Along with this, Wal-Mart should focus on their employees. Publicly giving employee benefits or rewards will increase morale as well as their image. Once Wal-Mart has invested in their image in their home country, they should also focus on increasing their market share in the international markets that they are not already involved in. Some other countries hold the greatest growth potential and these areas should be seriously considered by Wal-Mart. References Cramer, James J. Wal-Mart, Fess Up to Weakness Within. Wake-Up Wal-Mart.com,17 August 2005. 18 November 2005. Retrieved from . Kalra, Ritu. Wal-Mart Storm Swirling. The Hartford Courant. 2 November 2005. 3 November 2005. Retrieved from . Lindeman, Teresa F. Two Public Relations Campaigns pit Wal-Mart Against Critics. Pittsburgh Post-Gazette. 1 November 2005. 3 November 2005. Retrieved from . McClenahen, John S. Wal-Marts Big Gamble. www.industryweek.com. April 2005. 3 November 2005. Retrieved from New Competitors Move on Supers. MMR. 22(10) p.162. 10 June 2005. 3 November 2005. Retrieved from . SWOT Analysis Wal-Mart. Marketing Teacher. 18 November 2005. Retrieved from . The Story of Wal-Mart. The Cultural Marketplace The NUR Network. 3 November 2005. Retrieved from . Variety Stores. Encyclopedia of American Industries Online Edition. Gale, 2004. 3 November 2005. Retrieved from . Wal-Mart Stores, Inc. Company Profile. www.Datamonitor.com. April 2005. 3 November 2005. Retrieved from .

Garden for the Blind :: Architecture Design Essays

Garden for the Blind When designing a garden for the blind one has to adjust the design to fit the needs for the enjoyment of the garden by the blind. Although the blind have lost their sense of sight, their other senses are heightened tremendously. Adjusting to these heightened senses can be a struggle by itself but can prove to be very beneficial and breathtaking in the end. Many advantages and disadvantages come with this design concept. Overall when designing a garden to be enjoyed by the blind one should focus on creating an atmosphere that adheres greatly to the sense of both smell and sound. The overall structure of the garden for the blind will be snake like. Based on the topography of the plot of land being used for this project, a small hill behind Hume hall, a snake like structure will be best in tackling the hills. The snake-like pathway will start at the top and flow from east to west, across the hill while still traveling downward. This will make the drop in elevation gradual. Also, the garden will also be enclosed because birds will be utilized in the project, and it will allow for sunlight to be used efficiently. In the beginning of the garden for the blind the participant will be struck with extreme sound. The sound will not be intense in volume, but intense in the quality and depth. I will house birds that will live near the entrance and have loud chirps. It is not vital the birds be of a particular species; however, being that the mockingbird is the state bird of Florida, mockingbirds will be appropriate. Nightingales also have a distinctive call and will be added. In conjunction with this upheaval of sound, the terrain will be altered in the entrance. I will have either gravel or stepping-stones; this lets the participant know that he or she is entering the garden due to the contrast between the land before the entrance and the entrance. Also this uneven terrain should heighten the senses of the participant. Malnar and Vodvarka in Sensory Design suggest that â€Å"uneven terrain/pathways heighten[s] our awareness of surfaces by obliging us to bring our sensory organs into the bes t alignment to perceive them† (104). The flowers that will be present in the entrance will be yellow jasmines and scented geraniums.

Vark Analysis

Reading and Writing Learning Preference Crystal D. Lynch Grand Canyon University NRS 429V November 11, 2012 Learning Style After completing the Vark questionnaire, this author showed a strong preference for learning by reading and writing. In the reading and writing learning preference, this preference is for information displayed as words (Fleming, 2001). Many students and teachers show a high preference toward this type of style. The ability to write, and read well are attributes widely sought by employers of recent graduates.In this learning style, emphasis is on text based input and output, using all forms of material especially manuals, reports, essays and textbooks (Fleming, 2001). People who prefer this model spend hours on the internet, gravitating toward power point presentations over audio presentation. In defining the reading and writing learning strategy, the author identified that the reading and writing learning model uses intake of material in a text-based format. It u ses lists, headings, dictionaries, handouts and textbooks as the prime source of intake material.Notes taken during lecture and manuals are also used as a source. When preparing to study, rewriting notes taken during lecture, and reading notes over and over, either out loud or silently, are some strategies used in this type of learning style. When preparing for test assignments or exams, taking practice exams with multiple choice questions is often helpful for students with the preference for the reading and writing learning style. In comparing, this authors’ preferred learning strategy to the identified strategies already in place, the model is actuate with only a few slight differences noted.This author finds it extremely helpful to use handouts, textbooks, and lecture notes as reference material when studying. Rewriting lecture notes, after class, has also been very beneficial for this author, as well as taking practice exams with multiple choice questions, which has been an effective aide in preparing for taking major examinations. Reading rewritten lecture notes out loud and over and over several times is a common study habit for this author.In contrast, however; the model suggests that students that lean toward this preference spend hours on the internet searching material and using power point presentations as a way to enhance their study habits. This author finds using the internet to be distracting, and cumbersome wasting time with material that is not beneficial. In addition, she finds the format of power point presentations hard to follow. The model suggests turning diagrams and charts into words as a helpful tool; not being accustom to using diagrams or charts this idea has not been tested by this author.The Vark questionnaire has raised some valuable points in the need for this author to make a change in the present study habits being used. Incorporating the differences into strategies already in place, with those listed on the Vark analysi s, should enhance the study habits, allowing for better results. The use of the internet as a resource as an enhancement to the study material can be beneficial, although the need to learn to use the internet in a more efficient way will help take some of the frustration out of searching endlessly for the material needed.The incorporation of the library as a resource is another area that this author will need to further investigate. Improving the way, in which the library is accessed, can be beneficial in enhancing the desired outcome for this student. In the final analysis of the Vark learning assessment tool: it is valuable, as it alert the student to the preferences they have toward learning. The assessment tool focuses on the best way to learn using a sensory model. The Vark model of learning styles is one of the most popular models in us today by students and educators.Developed by Neil Fleming in 1987, learners are identified by whether they have a preference for visual, audit ory, reading and writing, or kinesthetic learning (Cherry, 2012). The Vark questionnaire provides strategies that can lead to success in any learning environment (Fleming, 2011). The Vark model is not an exact science, but a guideline to help the student recognize their learning preferences, in an attempt to enhance study habits. By completing the Vark model assessment, the student is enabled to become more successful at tudying and to retain the information being taught. In conclusion, this author feels that the Vark questionnaire is a valuable tool in enhancing the success of students. By learning to recognize their study habits and incorporating those findings identified from the model, the student will become more proficient by limiting the time it takes preparing for an assignment. To be successful in the ever-competitive job market, students must learn to take advantage of all resources available.The Vark assessment is one such tool that can enhance the students’ abilit ies to succeed. Addendum Your scores were: Visual: 3 Aural: 5 Read/Write: 12 Kinesthetic: 1 You have a very strong Read/Write learning preference. References: http://www. vark-learning. com/english/page. asp http://psychology,about. com http://www. ehow. com Fleming, Neil copyright 2001-2011, Vark: A Guide to Learning Styles. Cherry, Kendra, About. com Guide2012, VARK Learning Styles: Visual, Aural, Reading, and Kinesthetic Learning. Vark Analysis The VARK Questionnaire is a great tool to use when deciding what one’s best learning strategy is. There is no wrong way to learn, only what works best. This paper will focus on multimodal study strategies and how other learning strategies compare. Summary of Multimodal Learning There are many different study strategies out there. According to VARK, the main study strategies include: Aural, Kinesthetic, Visual, Read/Write and Multimodal. In this case, multimodal will refer to using both visual and read/write study strategies.If one has many different ways they like to study they fit in to the multimodal category. â€Å"Approximately 60% of any population fits (this) category† (Fleming, 2001). Multimodal simply means that one utilizes more than one study strategy in order to learn certain subjects and/or material. Preferred Learning Strategies Visual learners prefer pictures, diagrams, graphs, flow charts, etc. For example, Jason wanted to score well on his exam. He used pictures and graphs he learned about in class, re-drew them repeatedly how he saw them, and chose the correct answer on the exam.Neil Fleming, the author of VARK Questionnaire, stated that one is â€Å"often swayed by the way something looks†¦and is interested in color and layout and design and you know where you are in your environment† (Fleming, 2001). For example, note cards used would be color-coded. Read/write study strategies focus on lists and words. Jason and others that think this way believe that â€Å"meanings are within the words† (Fleming, 2001). Jason, in this case, would utilize handouts, dictionaries, textbooks, and notes for studying.After reading these things through, Jason would then convert them into a way that was easy for him to understand. Diagrams, charts, and graphs would be turned into words and the meaning of the text would become much easier to understand. These words would then be written down on note cards to make for an easier and mo re efficient way of studying. With the combined visual and read/write study strategies, more of a secure feeling of knowledge is felt. In other words, the more ways he/she studies something; the more he/she will really learn it. Each student in a classroom has a unique and complex system of thinking and learning† (Lutz, 2011). Although multimodal studying works for Jason, it may not work for others. This is why there are several study strategies out there in order to cater to each unique individual. Comparison of Learning Strategies Two other study strategies that might help are Aural and Kinesthetic. â€Å"An aural learner soaks up information the easiest when it is presented in an auditory way. Speaking, listening and music all come naturally to the aural learner† (Priddy, 1999).In other words, he/she learns best by listening. He/she might tape class lectures, get together with a group to talk about certain subjects, or read their notes out loud when studying for an e xam. Kinesthetic learners â€Å"learn best when they discover things by doing them† (CLARE, 2010). If he/she is a kinesthetic learner, it might be hard to sit still in class and he/she will rarely take notes. He/she learns best by being active, physically. If he/she were this type of learner, it would help to make flash cards, and study for short periods over time.It is best to ask for help in class by way of examples. The more examples there are, the better. When comparing Jason’s preferred multimodal method of learning with the other above mentioned study strategies, multimodal works best for him. This is because he is able to combine more than one study strategy in order to achieve success in the learning environment. With multimodal referring to both visual and read/write study strategies in this case; VARK is spot on when detailing what works best for these learners.Visual, Aural, and Kinesthetic study strategies my be useful but will not give Jason the results th at his multimodal study strategies do. Study Habits Emphasis with these study strategies would be on utilizing highlighters, symbols, pictures and re-writing/re-reading notes over and over again (Fleming, 2001). However, one thing that Jason might want to include would be to imagine notes he made as multiple-choice questions in order to test himself on the info that has been collected. This is done in order to make sure that he is on the right track with his information.When in doubt always ask questions! Conclusion In conclusion, The VARK Questionnaire is indeed the best way to find out what one’s best learning strategy is. Not everyone learns the same way and it is because of that these learning strategies are out there. Multimodal studying works best for Jason but may not be the best choice for others. Find out what is, mold it in to a specialized, individual study plan, and stick with it. There is no wrong way to learn, only what works best. References CLARE. (2010, Decem ber 13).The study gurus: study advice for kinesthetic learners. Retrieved from http://www. thestudygurus. com/kinesthetic-study-tips/ Fleming, N. (2001). Vark: A guide to learning styles. Retrieved from http://www. vark-learn. com/english/page. asp? p=helpsheets Lutz, D. (2011, September 09). Learning strategies. Retrieved from http://www. seenmagazine. us/articles/article-detail/articleid/1663/multi-modal-learning-strategies-for-all-students. aspx Priddy, B. (1999). ehow: Aural learning style. Retrieved from http://www. ehow. com/about_5472528_aural-learning-style. html

Is ethnic profiling really helping society - 600 Words

Is ethnic profiling really helping society? Ethnic profiling has been around for some time but is it getting worse? Are too many people going to far? Is it hurting or helping society? Many believe that ethnic profiling is only helping society and but in reality its only tearing us apart for because of the following reason. â€Å"Muslims endure long delay to become U.S Citizens theyre pulled out of lines at airports and treated differently from other passengers (Lamkamp)†. Muslims are getting denied to become American just because of their Ethnics. Thats assuming that all Arabs or Muslims are terrorist. Thats like saying all Caucasians are rich. Which not all of them are.†¦show more content†¦Even if she did why would it matter. Its not like they were making small talk instead they were trying to interrogate her. Countless may say that Ethnic profiling only helps society. â€Å"The use of racial profiling is highly controversial the commissioner Graeme Innes said was necessary to address the growing belief that Australia was unsafe for international students and that racism was prevalent (Inners)†. Australia is getting to be unsafe for foreigner students. More and more Racial reports have been reported because of it. They are making it seem like nor foreign person is not allowed to be there because of their Ethnic. How is this helping society? Instead of helping its destroying society. Its also separating them from the world. Its like if someone invited the whole 3rd grade to their sleepover but did not invite one person because they were â€Å"different†. First and foremost we are not in third grade. Nor do we need to be singling out anyone. Ethnic profiling is just not the way to go. People can get hurt by this. 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